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This site states the following, "Reaching out to the children of Jamaica who are victims of abuse." Our analyzers noticed that the web site stated " SUPPORT THE CHILDREN OF JAMAICA." The Website also stated " PLEASE NOMINATE ELLEN PEARL OUTREACH CHILDREN CHARITY. Please watch this short video to see how it works. Join us in our fund raising activities, or simply donate your skills by becoming an advocate to raise funds for this worthwhile cause. One of the many social ills confronting the nation at this time and threatening to undermine th." The website's header had victims of abuse as the most important keyword. It was followed by Ellen Pearl, Outreach, and Children charity which isn't as highly ranked as victims of abuse. The next words the site uses is Jamaica. uk based was also included and could not be understood by search crawlers.